PROJECTS
International Childrenswear Company
For a multi-billion dollar childrenswear brand, acted as interim marketing team. Identified several million in savings by moving customer database in-house, constructed and implemented company wide KPI dashboards, designed and launched a tiered tender neutral loyalty program and replatformed email marketing database.
International Luxury Fashion Brand
Conducted consumer research and developed psychographic customer segmentation. Identified key primary target segments and determined brand positioning. Worked with operational executives to develop strategic plans to support the brand positioning incorporating key customer behaviors and values.
Omni-Channel Women's Specialty Brand
Analyzed the effectiveness of marketing programs and promotional tools for a mid-tier women’s specialty retailer. Identified and prioritized opportunities for improved effectiveness of marketing investments through adjustments to media mix, offer types and messaging.
Homegoods Online Start-Up
Determined profitability by customer, evaluated customer cohorts and identified target segments. Developed test plans for customer acquisition and applied learning across paid and organic media platforms.